What don’t you need to know about “The Cloud”?

Post 2 1200x1200In a word: “Everything”.

OK. You see that stuff in the speech bubble? You don’t need to know any of that stuff. In fact the idea of “The Cloud” originated as shorthand for white boarding technical architectures. It represented the unknown. It represented the (for now) unimportant. It represented the (frankly) incomprehensible.

Note to any techie scolds reading this: The word Cloud has more meanings than your narrow definition of it. Yes, marketers stole the word, get over it already. In fact the first use of the term “Cloud Computing” was coined to describe Compaq Computers internet business strategy in the early 1990s.

OK. There are a many blogs on Cloud Computing for techies. I follow those blogs so you don’t have to and I am not going to write about any of that. If that’s your thing this one is good. But for creative entrepreneurs, which is the audience my blog is focused on, this stuff really, really doesn’t matter.

OK. So what do I plan to blog about? First and foremost, what problem are you trying to solve or what result are you trying to achieve?  In other words, how does a particular Cloud App help you succeed? And to answer that I am going to be looking at Cloud App functionality, costs, time to setup and maintain, security and privacy of your information, mobile capability, analytics and reporting, ease of import and export, future directions of the software, and the viability of the vendor. And last but not least, aesthetics and good design. As creative entrepreneurs the tools we use every day should be beautiful as well as practical.

Most of my posts will be reviews of specific Cloud Apps, so to keep it simple I created the following 5 point Likert Scale graphic. Next week on Wednesday see my post on How to Get Paid Faster with a Cloud App called Wave.

Likert Scale

Is this blog worth it?

Post 1 1200x1200No one makes you read a blog. To hold your attention it must inform, educate, or entertain. The best blogs do all three. But like a youtube video the opposite of “good” is “off”. No one watches bad video and no one reads boring blogs. I don’t and neither should you, it’s just not worth it.

So is this blog worth it? Well that depends on you. Are you an actor, author, director, filmmaker, musician, photographer, producer, screenwriter, voice artist or other creative entrepreneur?  Do you want to spend more time in front of an audience, behind the camera, writing your novel, or practicing your craft and less time on hold with tech support? Do you want to spend as little money as possible running your business, finding new clients, and acquiring the tools you need? If you didn’t answer yes to each of those questions, this is not the blog for you and I suggest you stop reading now.

So is this blog worth it? Well that also depends on me.  Am I qualified to judge the best and the worst of cloud-based apps for creative entreprenuers? Will I really be able to save you time and money? Do I understand what problems you are trying to solve or what results you are trying to achieve? In order to answer these questions to your satisfaction I need to tell you a brief bit of my story.

I was trained as a computer scientist and spent the next 10 years developing business application software. After earning an MBA I helped found a management and technology consultancy that my partners and I built it into a billion dollar business. My focus in consulting was helping companies implement sales, service, and marketing applications, many of them cloud-based. After earning a Ph.D. I served in the Peace Corps and received a USAID grant to help local non-profits implement cloud-based apps. Since coming back to the states I co-founded a creative start-up that focuses on voice over and video production.

So back to those three questions. Yes, I am well qualified to say something about cloud apps. Yes, I am certain I can  save you time, money, and aggravation. And yes, I know first hand about selecting and using cloud apps for my creative business. But I wouldn’t begin to claim to know all about what you are going through. That is where I need your help. Leave me a comment, message me, connect with me on social media, ask me your questions, help me to understand and I will do everything I can to help you be successful.

Since you made it to the end of this post, keep reading. I’ll make sure this blog is worth it.